All minisites are not alike

All minisites are not alike. So sayeth some industry watchers cynically assessing the market adaptibility to the minsite trend. Steve Higashi, of Toronto, Canada, (promoter for www.ShoppingCartForum.com), clucked over the tendency of many domainers and domain webmasters to accept ‘cookie cutter” quality minisites.

“Our services provide custom design attributes that separates our website product from the template driven minisite item on sight.” Higashi is betting on forum driven attraction to the checkout engine portal and putting his faith in word of mouth and interested site programmers checking back, rather than stray type-in traffic and casual browsing.