Boxing Hero Pacquiao Takes Yahoo Trophy

Filipino demos can’t get enough of boxing hero Manny Pacquiao. According to search engine Yahoo!, “Manny Pacquiao” was the most searched term in the Philippines for 2009, edging out the late democracy President Corazon Aquino who came in a close second.

According to search engine Yahoo!, “Manny Pacquiao” was the most searched term in the Philippines for 2009, edging out the late democracy Preident  Corazon Aquino who came in a close second. Domains and sites  like “www.boxinghero.com” make development for sports boxing a reliable source of traffic from demos like this.

According to Yahoo the Phillipines’s search results emerged from an estimated 150 million online searches this year for the Philippines alone.

Yahoo!, which has a search engine function,  released graphic data showing “Manny Pacquiao” garnering roughly 25 percent of all searches in the Philippines. This was slightly higher than the number of online queries for “Cory Aquino” which hit almost one-fourth of the total.

This was followed by queries for Francis Magalona, Ondoy, Dionisia Pacquiao, Shalani Soledad, Eraserheads, the University Athletic Association of the Philippines, Mar and Korina and the Philippine Basketball Association.

“What is unique to the Philippines is that the boundaries between entertainment, politics and sports intertwine simultaneously, reflective of Philippine culture,” Yahoo! said in an e-mailed reply to the Philippine Daily Inquirer.

The Yahoo Phillipines search engine data list was led by commercial model Maricar Reyes, who was involved in a controversial sex video with suspended cosmetic surgeon Hayden Kho.

The online searches done by people who accessed the Internet from mobile devices such as mobile phones, however, had a slightly different flavor, evidence perhaps of the different demographics of mobile web users. (So perhaps dot-Mobi isn’t dead!!!!)