Google Blanks PR

In a head scratching Tweet heard rounn the domain world, Google has decided to elide the page rank feature from its webmaster menu. To everyday line animals slogging in the blog mines, this is cutting off the mother lode. Is there still gold in them thar domains?

The PageRank tool being dropped for the webmaster toolbox inside domainer Google accounts stunned a number of industry watchers. The strange diachrony between the focused pursuit of Page Rank to add value to a domain or website and the Google position is evident.

Said one industry observer, Susan Moskwa from the Google Webmaster Central team explained it was removed because Google keeps telling webmasters “that they shouldn’t focus on PageRank so much.”

Many domain buyers and resellers maintain Page Rank by Google or Alexa or any other search engine or “bot ” to be gospel during valuation. It’s hard to know if Google intends to abandon its hegemony on page rank for real, as well as in its stated comments and actions to  putative clients and webmasters.