Prince of Pop Ruled ‘net in late ‘09
December 2, 2009 by domainqueen
Filed under Domain Sales, Domainers
Analysts are reviewing domain name sales and web traffic activity through 2009 and realizing a stunning result: the unexpected death of Michael Jackson, termed the “King” or the Prince of Pop, garnered unlimited SEO traffic and related merchandise site purchases.
Google News posits that Jackson outlisted Britney Spears in search request. But the death of Jackson prompted more than searches. The collectibles market in Jackson memorabilia skyrocketed. Online Itunes and other venues units flowed. These media buys include music and video, which Jackson pioneered in dance form.
YouTube, in the days following the announcement, strained at the limits to service requests for videos like Jackson’s hits ‘Thriller” and Billie Jean”. Any online marketer with a vintage Michael Jackson video streaming on Youtube got a ton of hits to their channel, and the links in their information bar.
Jackson’s name in related domain name turnover accounted for a sizeable slice of Q4 domain revenue. Jackson funeral and death information SE requests traffic came so thick and fast that any “squatter” name was bound to realize revenue even before the formidable Jackson estate might pursue legal matters. This unusual profit taking shored up a wobbly 2009 domain market to close it strong.
