to Dmoz or not to Dmoz?

September 11, 2010 by  
Filed under Domain Knowledgebase, Domain News, General

To DMOZ, or not to DMOZ-That is the question. Friends, Domainers, name-countrymen, lend me your bandwidth. The topic at hand is the much-ballyhooed DMOZ directory inclusion which has come under speculation by many domainers of late as to relevancy and utility.

Domainers worldwide are looking to find a level playing field. Yet long term domain owners want historic DMOZ values when it can help them market a name sale. Is it fair to webmasters and domainers that the inclusion of Adsense or Google (or any ads) is a mystery factor that is a variable for each application?

Long before Google flexed its monopolistic muscles, the DMOZ set the standard for relatable, categorically indexed links in the big-brutha of all directories. Yet today even many former editors debate the relevancy of the DMOZ. The foul whiff of corruption taints the purity of the DMOZ resource.

Many newb and career domainers offer differing opinions. Some domainers barely know what it is, while others dismiss it as a one-shot task amid a laundry list of other, value-establishing domain activities like link building, blogging, community hosting, social networking, article posting, and advertising.

This has become a philosophical topic in the realm of domain name buying and selling. Insofar as many domain name estimators use the DMOZ inclusion as a factorial in the valuation, the cementing of its value is of interest to all. Furthermore, the possibility of obtaining paid DMOZ link attainders by committing e-commerce with DMOZ editors has reared its ugly head.

Paid link directories are all over the internet and dozens if not hundreds arise daily. Just as many erode due to lack of interest, poor SEO ranking, little or no active promotion or marketing, and/or failure of hosting or webmaster resources. It seems DMOZ may be in Wiki development stages, where free unpaid editors and contributors have moved on in bulk.

Since the model of the DMOZ assumes the same level of attention to contemporary applications as historic inclusions, do today’s rejections operate on the same benchmarks as yesterday’s DMOZ inclusions? is the archived out of SEO relevancy? And do domain estimation sites and evaluators for domain name resale amounts take that into account?

These are hard-hitting question that will hopefully be answered either by policy changes in SEO and page ranking sites or implied in the continued inclusion of archival DMOZ listings when traffic, density, and SEO value are measured up for a domain name evaluation and resale value estimates.

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